The number one question people ask me is: Where do you get your inspiration from?
I think a vast majority of design is striking a balance in making information both appealing and visually digestible. To me, this doesn’t require inspiration so much, but more of a desire to know what motivates people to do certain things. Why do they gravitate to certain colors? What influences them to purchase?
A good designer knows the demographic they are aiming for and tries to cater to it.
For those times when I do need inspiration though, I get away from the computer screen. I go for a drive or dig in my garden. Inspiration is what comes to me when my mind is quiet – when I can let it wander. For me it is something I can’t force – I can make my skill perform on command, but not my inspiration.